SpiralFrog in the news
Here are some random about SpiralFrog blurbs from articles over the net:
Under the agreement, SpiralFrog will have access to Universal’s back catalogue. In exchange for viewing adverts, customers will be permitted to download tracks free of charge. Downloaded tracks will still be protected by digital rights management technology, however, to prevent unauthorised copying.
As for how this will possibly benefit the music industry they explain it as:
“We expect more providers to explore this avenue as a larger share of advertising revenue shifts from traditional to online media.”
As for who they are taregeting with this new download service:
The service, aimed at 13 to 34 year-olds, will launch later this year.
As for the music selection that you will be able to find on this service. Universal Music Group has these artists under their label: U2, Pete Townshend, Roots, Tanya Tucker, and Diana Ross. Plus hundreds more. Universal Music Group is one of the larget music labels on the planet.
Wired.com wrote the following. Sounds like they have some inside information that the rest of us don’t have.
The big idea here is that people will supposedly sit through an ad (I suspect a video ad) in order to get one PlaysforSure subscription track that expires in six months — assuming you watch an ad a month during that time to keep the song alive. That’s what all the hype has been about. Take away the “To Go” feature, and you have a far more ad-laden imitation of the free service launched by Napster earlier this year.
If thats what the service actually offers, then I doubt it will be very succesful.
